"This dress is $29.50!? I was here just last week and it was on sale for $15!"
The first two things I draw from this statement, is that you have a good memory and pretty decent observation skills. These are great characteristics to have, and I think they are really going to aid you in understanding this concept I am about to blow your mind with. Get ready, it's going to be a doozy...
While I understand there are things all throughout the store that are FOR SALE, in the sense that you can purchase them, there is a big difference between that and being ON SALE. A "sale" is a promotion, a reducing of prices, it's fun because it only happens for a certain amount of time. It's like a game, you have to get to the store during that time frame, and if you make it, you are rewarded with the merchandise for that special price! It's thrilling and exciting! How boring would it be if everything was the reduced price all the time. Come on now, embrace the challenge! Not to mention it pretty much negates the concept of being "on sale" if it's the reduced price all the time. And where is the fun in that?
So yes, that dress is now full price, because last week was last week, and the sale is now over. Obviously you have not quite mastered the technique to successfully winning at this game. But guess what? practice makes perfect, and this week we have a new sale! So get out there and charge charge charge!
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